How To Turn Your Email Database Into A 6-Figure Campaign... And A 7-Figure Annual Income

The campaign falls into 2 distinct parts...

1. The Value Sequence (Blue on the graphic)
2. The Time-Limited Sales Window (Green on the graphic)

Value Sequence Success Factors

The value sequence is 4 videos and 4 ebooks. The ebooks are a download below each of the videos.

The purpose of the videos is to get your database excited about the opportunity you are offering. This is the opportunity that will transform their life. An opportunity that will give them a 10x improvement on what they are doing now.

You will help them seize the opportunity in your workshop. The value video is explaining what the opportunity is... why it works... and what they need to do to seize it.

The format for each video is...

1. Story
2. Information
3. Action

The purpose of the story is to earn the viewers trust. It shows your struggles to create this system. Revealing the struggles builds the value for your system. It also shows that you are just like the viewer. The only difference is that you are a few steps ahead of them. And that you refused to give up... despite the setbacks.

The information part of the video shows prospects...

• What is the opportunity
• Why they need it
• How it will change their life
• The steps they need to take to achieve the desired result.

If your system has 4 steps, then you can show each step in the 4 videos.

If your system has more than 4 steps then we'll need to show the most important parts of your system in the 4 videos.

The critical thing is to highlight What is the opportunity and Why they need it.

Once they know that, then the final challenge is making them believe that they can use this system to change their life.

The action part of the video is to transform the video from entertainment into value. Something that will change the viewer's life.

If they take action now, they are much more likely to buy because they are already bought into the process. They have seen for themselves how you can help them when they take small steps.

So...

The next logical step is to buy your product.

The videos go out every other day to give people time to watch the video and do the exercise. It also allows you to re-send the email to non-opens.

The transition from the Value Sequence to The Time-Limited Sales Window is registration for a webinar.

The Time-Limited Sales Window Success Factors

There are two live webinars as part of The Time-Limited Sales Window.

Each webinar is a service-based selling tool. It tells stories. It gives upfront value. It shows social proof. And then it gives the attendees the opportunity to buy.

Let's look at each day of the Time-Limited Sales Window...

Sales Day 1

The live webinar is the first day of selling.

Sales Day 2

Day 2 sends people to a long copy sales page.

A long copy sales page is a salesman in print. Or in this case online.

The sales letter uses stories and social proof to earn the readers trust. It shows the reader the opportunity and what they will need to do to seize it.

By showing them the steps that they need to take to seize the opportunity. The reader will believe that they can do it.

To reinforce the belief that the reader can change their life with this system. The sales page uses social proof to show that other people just like them, have used this to change their lives.

Finally, it makes an irresistible offer. An offer that shows them...

• What they are buying
• What that will do for them
• Why they need to act now
• Why they risk nothing when they buy today
• What they need to do to buy.

If you're thinking, that's a lot to put in a letter. You're right. And that's why sales letters are 4,000 to 10,000 words.

The beauty of a sales page is that the prospect can read as much or as little as they want before deciding to buy.

With a sales page, the prospect can re-read certain parts before making up their mind. They can read at their own pace. And at a time that suits them. Something that is not possible with a webinar.

Sales Day 3

Day 3 sends the database to a social proof video. At the end of the video, a button will appear below the video that takes prospects to the long copy sales page.

Sales Day 4 to 8

Days 4 to 8 ask the database to register for the second webinar.

This keeps the value high in the sales part of the campaign.

Why run 2 webinars?

Because 10% or less of your database will register for the webinar. And only 40% of registrants will attend. So there is a second webinar for people that couldn't attend the first one.

Day 8 is the second webinar.

Sales Day 9 to 11

Days 9 to 11 drive traffic to the long copy sales page.

The emails in the campaign use storytelling, social proof and urgency to persuade readers to take a specific action.

The start of the campaign uses more storytelling emails. As we get closer to the deadline, the emails become more offer and urgency focused.

As you have seen, there is a lot of value in the sales part of the campaign. This way you don't burn out your list. Those people that are ready to take action will. And the stories in the campaign creates a stronger relationship with everyone else. This lays the foundation for future sales.

That's it.

That's the simple system that I use to turn email databases into a 6-figure campaign... and a 7-figure annual income.

If you're anything like me. Then you'll want to know...

What Single Element Doubles Sales?

The long copy sales page!

This has doubled or more than doubled the webinar sales of every campaign I have run.

Most people believe that no one reads long copy sales pages. Because no one admits to reading them.

In fact, I have never met anyone that admits to reading long copy sales pages.

And the results don't lie.

50% to 90% more people buy from the sales page than the webinars.

There's one other campaign element that I'd like to mention again because...

This Is The Magic Fairy Dust For Success

Storytelling is the Magic Fairy Dust for campaign success.

You need stories in the value part of the campaign to earn trust and show how and why you created this system.

You need stories in the webinar and sales page to earn trust and create a lasting emotional connection.

You need stories in the emails to motivate readers to take action.

In short... 

Stories drive campaign success.

Now Its Your Turn

You know now the system that I use to turn an email database into a 6-figure campaign... and the two elements that make the biggest difference to success.

Your challenge is to make time to use this.

It'll be worth the investment because your next campaign could generate 6-figures.

But...

Where do you start? What's should you do first?

Think about your offer. Is it irresistible? And what specifically will help the people on your list get 10x better results than what they are doing right now.

What the second step?

Write the story of how you created your system. 

If you do those two things then you'll be on your way to creating your own 6-figure campaign.

If you've found this useful then please leave a comment below.

If this can help a training company owner that you know then please share it with them.

Until next time...

Carpe diem

Roland Eva

P.S. If you'd like to learn more my simple system to turn email databases into 6-figure campaigns. Then you need to read my book How To Turn Expertise Into Cash.

To download your free copy. Click the link below.

http://rebrand.ly/How-To-Turn-Expertise-Into-Cash-Book