5 Ways A Top Copywriter Will Make Trainers & Mentors Money
Friday 12 April 2013 was the first seminar I ever attended. It was a 4-day property seminar that blew my mind. A 4-day seminar that I've used to buy a house for free
But...
More than only learning a step-by-step system to invest in property. I learned something much more powerful...
This was the first time that I heard the word leverage used in a personal situation. This was the first time that I learned how hiring people can save you a fortune.
Yes, I knew that hiring people can save you time. Yes, I knew that hiring people allows you to 'duplicate' yourself so you can make more money.
I had freelancers working for me in my photography and graphic design agency. So I understood how outside experts make you money. And when they worked on a specific project there was no risk. And they were doing things that I couldn't, so I had to hire them.
But over time, I started to do more of their work and worked longer hours myself to keep more of the profit.
As I learned on my first property seminar, this is small-minded, scarcity thinking. You see, the benefit of doing all the work yourself is that you keep all the profit. The downside is that you end up working 16 hour days and don't have time for your family. The even bigger downside is that because I was working non stop on client work. I wasn't also looking for new business. So I suffered the classic feast and famine income.
How would I ever break the cycle? By getting someone to find work for me. Or by getting someone else to do the photo retouching so I had time to bring in new business.
So the property seminar showed me how to become a property entrepreneur. And that meant working with other people. Focussing on high-value tasks and hiring other people to do the rest.
It was an idea that made sense. But... would I use it? After all, it's easy to say you are going to change your life when you are in a room of 30 ambitious people. It's much harder to do when you're on your own and you're trying to use some new knowledge for the first time.
What happened next took my breath away...
I followed the system to the letter. I didn't try to get creative. I didn't change anything. I followed the system and made a lot of money without doing much.
More importantly, I made more money than I would on my own.
You see, I bought a house below market value that needed a refurb. Most of the work was cosmetic such as painting. It needed a new kitchen, something I couldn't do. It needed new flooring throughout. It needed a new bathroom and painting from top to bottom.
I could have tried to save a few quid by doing the painting and flooring myself.
If I had done that, it would have taken weeks. Weeks when I would pay the mortgage from my pocket. So, I got an expert to do all the work for me. I never lifted a paintbrush. The refurb took only 2 weeks. 4 weeks after getting the keys, the tenant moved in.
It was a fairytale ending to my first investment property. A fairytale ending that only happened because I followed a proven system to the letter. Including getting someone else to do the work for me. This really was a time when I made more money because I did none of the work.
What's that story got to do with you?
I'd like to show you 5 ways that a top copywriter will make you money. I'll also show you how you can get a top copywriter to work with you on a no win no fee basis!
5 Ways A Top Copywriter Will Make Trainers And Mentors Money!
- Salesman in print
- Storytelling earns trust
- Storytelling reveals your values
- Launch strategy
- Crafting an irresistible offer
Let's look at each of these in turn...
Salesman In Print
The most important thing a top copywriter will do for you is to put a salesman in print.
What does that mean?
It means bottling the perfect sales presentation. This starts with telling your inspirational personal story so the reader understands who you are... what makes you different... how you can help them... and why they should trust you.
The perfect sales presentation then shines a light on your product or service so it stands out. But people don't buy features. They buy benefits. They buy what your product or service will do for them. So a top copywriter will make the reader feel what their life will look like with your product or service. A top copywriter will project the reader into the future and show them the better life waiting for them.
Every buyer has questions and objections before they buy. So a top copywriter will answer all the reader's questions and objections.
Finally, the perfect sales presentation will justify the price and tell the reader exactly what they need to do next. This could be as simple as click the link below and fill in your contact and payment details.
Every top copywriter knows that the more specific you are in telling the reader what they have to do next. The more people will take action.
So, what does a salesman in print look like?
It's one of those long pages where you scroll and scroll and scroll.
Don't be fooled into believing that no one reads sales pages. I'm the only person in the world that will admit to reading them.
But...
Here's what I know. Sales pages work. They make the cash register ring.
In fact, they make the cash register ring better than anything else! Better than a sales team and better than webinars.
Most people are shocked when they see that a sales page brings in more sales than a sales team. But... how many people do the sales team speak to in a day? Not how many calls do they make. How many conversations do they have?
A sales page can reach thousands of people every single day. That's a lot more than a sales team can.
And...
A top copywriter will spend days researching the product and finding every unique angle to craft the perfect sales pitch. Something a sales team don't do.
Storytelling Earns Trust
A top copywriter will uncover your inspirational personal stories and tell them in the sales letter. They will also tell your stories in emails. In fact, they will look for every possible opportunity to tell stories.
Why?
Because stories earn trust.
Stories reveal your values. Stories demonstrate your expertise. Stories show the reader how you can help them.
If you aren't telling stories in your emails, blogs, webinars and sales pages. You are missing a trick and leaving money on the table.
Every single client that I work with does not tell their stories.
Why not?
Because it is hard to see the amazing stories that you have in your own life. You've faced challenges and rolled up your sleeves to solve them. It's been an unglamorous process and you've got the scars to prove it.
But...
When I tell clients their own story... they are always amazed.
I haven't done anything. It's their story. They lived it. They achieved amazing things. The only thing that I did was uncover their story by interviewing them. And told it in the same way as Hollywood screenwriters.
Alfred Hitchcock said, "a story is life with the boring parts removed."
So what do I do? I uncover the beginning and the end of the story. Then I remove the boring parts and reveal the polished diamond.
I don't make the diamond. I just polish it to reveal it's beauty.
Storytelling Reveals Your Values
A story is not a list of events. A story shows why change happens. When a top copywriter tells your story well, they will reveal your values.
How do they do that?
Here's 2 short sentences to show you the difference between a story and a sequence of events.
The King died. Then the Queen died.
The King died. Then the Queen died of grief.
The first sentence is a statement of fact. It tells the sequence of events. But there is no story.
The second sentence shows how one event triggered another. That's where the story lies.
So how will a top copywriter reveal your values through your story?
They will start with why you were looking to make a change in your life. There's all kinds of values hidden there. Were you motivated by money, by freedom, by family, or did something outside of your control force you to make a change?
Once you decided to make a change, what happened next? Here's what I already know. You immediately ran into a roadblock. That hurt and you didn't want to do it again. So... what was the roadblock and how did you walk around it?
How do I know you ran into a roadblock? Because no journey starts with an idea and ends with immediate success. That's what we want to happen. But life is never that easy. Change never comes without a fight.
The big question on the reader's mind is... why did you keep getting up after the world knocked you down 10 times?
The answer to that question reveals your values.
Launch Strategy
A top copywriter is much more than a wordsmith. They know about the process of grabbing attention, earning trust, giving undeniable social proof and then making the sale. This is the process that you must lead your community through to make them feel good about buying.
A top copywriter has experience of what works and what doesn't. They didn't attend a seminar yesterday. They've been at the coalface and can show you their scars. Those scars will save you money and make you a fortune.
So let the copywriter show you how they will lead your community by the hand from their current understanding. To a place where they must buy your product.
Let the copywriter explain why he wants to give value before making the sale. Ask the copywriter why he is using customer success stories in the middle of the campaign. Let the copywriter show you how he will create urgency with a deadline.
Crafting An Irresistible Offer
The most important thing a top copywriter needs to understand is what is your product or service and how does it help the customer. After all, that's what you are trying to sell.
But making the cash register ring is about making someone feel good about buying. So how do you do that right now?
Do you simply tell people what you've got and how they can buy it? Or do you make a good offer an absolute no brainer decision by giving more and more?
An irresistible offer must have these 3 things...
- Money-Back Guarantee
- Bonus
- Deadline
There is detail in each of those 3 things that a top copywriter will help you with. They will want to help you with this because that's what makes the cash register ring.
So those are the 5 specific ways that a top copywriter will make you money.
If you like the sound of that, you're probably thinking...
How Much Do Copywriters Charge?
The answer is, it depends. It depends on their experience and track record. Someone with a proven history of pulling in the big bucks will charge more than a newbie.
And... someone with a proven history of pulling in the big bucks will share the risk with you... if you will share the reward.
In other words, you can find top copywriters that will work on a no win no fee basis.
But...
There's a caveat to this. You must have a business that they can help you grow. If you're just starting out and you want someone to work for you for free, then think again.
If you've got a large email list and need some help selling your products and services. Then a top copywriter will happily work with you like this. It's a good deal for you and a good deal for them if you both share the risk and you both enjoy the rewards.
If you aren't prepared to share the rewards... then don't ask them to share the risk.
If you would like some help selling your products and services then please email me on roland@rolandeva.co.uk
If you've found this useful then please leave a comment below.
If this can help someone you know then please share it with them.
Until next time...
Carpe diem
Roland Eva
P.S.When bankruptcy stole my first business. I made a commitment to myself to discover a repeatable system to turn strangers into customers on demand. A journey that ended when I made £30,105 in 9 days… without making a single sales call.
It's a system that I've used in many industries. To sell products and services ranging in price from £5 to £12,000.
A system that I've used repeatedly in campaigns that have dwarfed that initial success.
I'd like to show you how to use my simple 3 step system in your business so you can turn strangers into customers on demand. And build your dream business. A business that gives you the income and lifestyle you want.
Unfortunately, I can't show you how to use my simple 3-step system here. The post would run too long.
That's why I've written the book Consistent Profits Pyramid. The book shows you how to use my simple 3-step system in your business. So you can turn strangers into customers... on demand.
I'd like to give you a FREE copy.
To download your FREE copy now. Click the link below.
Here's Just A Taste Of What's In The Book:
- How to find 'red hot' leads without spending a penny. Red hot leads are people that need your help and are willing to pay for it.
- How to create a competitive advantage that no one can steal.
- How to answer the question "Why should I do business with you?" in a way that makes people say "Wow! Tell me more."
- How to turn 'strangers' into customers using an irresistible offer. I'll walk you through my 5-step system to create your own irresistible offer.
To download your FREE copy now. Click the link below.
About The Author
I'm a copywriter and business growth consultant, trainer and mentor that turns expertise into cash. I achieve that by telling true stories that inspire people to change their life. That’s what makes people feel good about buying.
For the last 5 years, I've helped business owners to sell products and services in many industries. The products and services have ranged in price from £5 to £12,000.
My most successful campaign made £672,989 in 9 days.
I took that result and transformed it into a simple repeatable system. A system that I use as a consultant. A system that I teach to ambitious entrepreneurs that want to make money on demand without a sales team.