3 Simple Steps To Create Your Personal Brand

1. Message
2. Images
3. Platform

Let’s look at each of these in tern…

Step #1. Message

When most people think about a personal brand they think about wearing a colour or specific item of clothing, such as a scarf or hat.

Yes if you do this for long enough it will help make you recognizable, just think about Progressive Property and their striped shirts.

However, a brand is a promise! It’s not a striped shirt or a scarf or a hat.

Your personal brand is your promise. It’s what you stand for, what you stand against, it’s who you help and what makes you different.

That’s a lot of things, right? It sounds complicated too, right?

The most important thing about your personal brand message is that it’s memorable. For it to be memorable it needs to be simple.

To craft a simple and memorable personal brand message you need to answer this simple question:

What problem do you solve… for who?

Don’t tell people what you do. That’s the simple, top of mind answer. It’s also meaningless.

People will want to work with you if you can solve their problems. So to create a strong personal brand you’ve got to clearly state the problem you solve.

To illustrate this point, I’ll share with you the problem that I solve:

Roland Eva solves the problem of no or low sales for authors, coaches, consultants, mentors and trainers.

In one sentence I’ve stated the problem that I solve and for who.

Could I improve on this statement?

I think so. Here’s how I’ve improved that statement

Roland Eva turns expertise into cash by telling true stories that inspire people to change their life

So get clear on what problem you solve and for who. Then write one sentence that with this formula

Problem I solve… For… By… (describe how you deliver the solution that makes you different)

Step #2. Images

We live in a visual age and it’s only becoming more visual which is why it’s important to have a professional portrait.

Does this have to be taken by a professional photographer? No, but it helps.

Don’t use a picture of you on holiday and don’t use a picture that doesn’t clearly show your face.

You want something that makes a professional and friendly first impression.

Step #3. Platform

Consistency counts so make sure your message and image are consistent across all your platforms. This includes your website and all your social media channels.

This third and final step is the easiest to do and where it’s easiest to fall down because it’s the most boring step. So, write a list of all your social media channels and then enjoy the feeling of crossing each item off your list once you done it.

Please take the time to go through this process and use it to grow your expert business.

Remember: knowledge only becomes power when you use it. That’s why I’m determined to help you use this information.

If you found this useful then please leave a comment below. If this can help someone you know then please share it with them.

Carpe diem

Roland Eva

P.S. If you’d like the complete system to turn your expertise into cash then please click the link below to download your free copy of my new ebook: How to turn expertise into cash.